Keywords: Personal involvement
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 622–640.
Published: 07 September 2023
...Euisoo Kim; Sukkyu Kim; Yunduk Jeong Purpose Based on a stimulus–organism–response theory, the purpose of this study is to empirically examine structural equation model linking personal involvement, positive emotions, tourist satisfaction and destination loyalty among sport tourists to a mega...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 306–321.
Published: 05 May 2021
..., a paucity of studies in the literature have developed integrative models or have explored domestic tourist behavior in a general, or the sports tourism, context. To address this gap, the present study investigates the relationships between event quality, personal involvement, destination image...

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