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Keywords: Personality
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Journal Articles
Why are college sports tourists traveling long distance? Antecedents of destination and team loyalty
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (2): 323–343.
Published: 25 February 2022
... personality of sport tourists and their travel motivation factors is imperative to develop appealing tourist attractions at the destinations of sports team fandoms. The purpose of the study is to examine the relationships among tourists' personality characteristics, their push and pulls motivations...
Journal Articles
Interaction of intercultural service encounters: Personality, intercultural communication and customer satisfaction
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2018) 30 (1): 2–22.
Published: 08 January 2018
...Ali Ihtiyar Purpose The purpose of this paper is to better understand the impact of intercultural communication and personality on customer satisfaction and loyalty in grocery retailing. In this endeavour, this study illustrates the unique context of intercultural communication to highlight...
Journal Articles
Achieving at university and beyond: does it help to be good looking?
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2012) 24 (5): 785–804.
Published: 02 November 2012
...Vanessa Ann Quintal; David H. Wong; Nives Zubcevic; Felix Mavondo; Sandra Luxton Purpose The purpose of this study is to examine the associations between attitudes to academic achievement and post university success using perceptions of attractiveness, gender, ethnic identity, personality...
Journal Articles
Xpressions of generation Y: perceptions of the mobile phone service industry in Pakistan
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Asia Pacific Journal of Marketing and Logistics (2011) 23 (1): 91–107.
Published: 11 January 2011
... personality characteristics necessitating marketers to rethink their strategies in this service industry. Finally, this research reconciles the gap between loyalty, stated preference and distinctiveness of brand personalities. Research limitations/implications One limitation pertains to the target segment...
Journal Articles
Perceptions of countries based on personality traits: a study in China
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Asia Pacific Journal of Marketing and Logistics (2009) 21 (4): 475–488.
Published: 02 October 2009
...Alain d'Astous; Dong Li Purpose The purpose of this paper is to examine country perceptions in China from the point of view of the personality concept. Design/methodology/approach A country personality scale developed in a Western country was adapted to the Chinese social context and used...
