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1-2 of 2
Keywords: Persuasion knowledge model
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 05 June 2026
... – such as the “Benevolence Paradox” and “Visual Displacement Effect” – to interpret how technological affordances and cultural context reshape consumer decision-making. Design/methodology/approach Integrating trust transfer theory and the persuasion knowledge model (PKM), the study employs a purposive sampling strategy...
Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 06 April 2026
... theory and elaborates on the persuasion knowledge model to enhance our understanding of positive online reviews. Simultaneously, the prevalence of online review manipulation is widespread (Moqbel and Jain, 2025 ; Salehi-Esfahani and Ozturk, 2018). Coupled with the difficulty of identification...
