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Keywords: Persuasion knowledge theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 07 September 2026
...@gmail.com 26 04 2026 22 05 2026 05 07 2026 04 08 2026 04 08 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Virtual influencers Persuasion legitimacy Persuasion knowledge theory Willingness to accept influence...
Includes: Supplementary data
