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Keywords: Persuasion legitimacy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 07 September 2026
... Persuasion Legitimacy of Virtual Influencers (PPL-VI), examining associations with willingness to accept influence (WAI) and purchase intention (PI). Design/methodology/approach Study 1 developed PPL-VI through cue mapping, focus groups (N = 30) and expert interviews (N = 10). Study 2...
Includes: Supplementary data
