Keywords: Pharmaceuticals
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (1996) 8 (2): 3–24.
Published: 01 February 1996
...Charles Pahud de Mortanges; Jan‐Willem Rietbroek; Cort MacLean Johns States that although Japan's pharmaceutical industry has succeeded in steadily advancing its total sales revenues in recent years, its market share of worldwide volume has actually retreated slightly. Its major competitor...

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