... to higher purchase intention when the green advertisement conveys other-benefit appeals. Consumer perceived value and positive emotion play a mediating role in this mechanism. In addition, time distance moderates the interaction of benefit appeals and information types on purchase intention. Originality...

... consumption based on the information gap theory, positive emotion theory and uncertainty resolution theory and examines the difference between resolved and unresolved uncertainty. This study also explores differences in the impact of whether uncertainty is resolved on emotions. The uncertainty-resolved group...