Keywords: Positive personality
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 773–790.
Published: 27 September 2023
...You-Chien Tsung; Lu-Ming Tseng Purpose Studies have shown that customer orientation has a substantial impact on a business's success. This study examines the effects of positive personality on salespeople's proactive customer orientation (PCO) and responsive customer orientation (RCO...

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