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Keywords: Postpurchase evaluation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2004) 16 (4): 36–51.
Published: 01 December 2004
... be utilised as a beneficial tool to create interest and developing awareness among consumers. Supplementary services Pre‐purchase evaluation Postpurchase evaluation Consumer decision making Credit cards, Services marketing Role of Supplementary Services in the Purchase of Credit Card Services Role...
