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Keywords: Pre-loved luxury fashion products
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (9): 2136–2154.
Published: 03 October 2023
...Gunjan Malhotra; Shipra Shaiwalini Purpose This research paper aims to examine consumers' perceptions and behaviours towards “pre-loved luxury fashion products” and focusses on analysing the moderating influence of consumers' attitude strength. Additionally, it investigates the impact...
