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Keywords: Preference
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 30 December 2025
...Jun Wang; Meng-Ran Li; Cheng-Yue Yin Purpose Consumers frequently grapple with anxiety stemming from diverse sources, and it remains unclear which products they gravitate toward to assuage this anxiety. This study seeks to ascertain whether consumer anxiety correlates with an increased preference...
