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Keywords: Prestige brands
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (3): 406–420.
Published: 08 June 2015
...Riza Casidy; Asti Nafia Nuryana; Sri Rahayu Hijrah Hati Purpose – The purpose of this paper is to examine the relationship between fashion self-congruity (FSC), fashion consciousness (FC), and attitude towards prestige brands (ATT) among Generation Y (Gen Y) consumers. The study aims to expand...
