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Keywords: Preventive expenditures
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–22.
Published: 20 March 2026
...Beini Liu; Minya Xu Purpose This study aims to investigate how air pollution affects preventive expenditures (designed to avoid health risks) and curative expenditures (to address health issues). Additionally, it examines how local pollution awareness moderates these effects. Design/methodology...
