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Keywords: Price labeling strategy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2878–2893.
Published: 26 May 2023
...Wanqi Liang; Deyi Zhou; Muhammad Rizwan; Samir Huseynov Purpose By conducting an online experiment, this paper proposes and tests a conceptual model about the impact of price labeling strategy on consumers' perceived price difference and purchase intention. The authors also analyze differential...
Includes: Supplementary data
