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Keywords: Privacy concern
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (6): 1847–1867.
Published: 09 September 2025
... mode (PI, for short). On the other hand, consumers concern over the sharing of their information, which in known as privacy concern. This paper aims to analyze the optimal information-sharing strategy considering consumer privacy concern within social login when the platforms target advertising...
