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Keywords: Privacy self-efficacy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 03 November 2025
... privacy self-efficacy. While utilitarian value significantly enhances decision quality, hedonic value does not. Improved decision quality, in turn, reduces regret and increases the likelihood of repurchasing cosmetic products via the MAR app. Originality/value This research fills a gap in the MAR...
