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Keywords: Pro-social motivation
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Journal Articles
Subjective age and sustainable consumption: a double-edged sword effect study
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 3741–3757.
Published: 30 April 2025
... through pro-social motivation, and a sense of power is a crucial moderator of differential bilateral outcomes. Originality/value This study identifies the key factors that lead to conflicting views in the existing literature and explains the specific reasons, as well as deepens the research...
