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Keywords: Process integration
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 519–547.
Published: 24 October 2019
... view and contingency theory, the study conceptualizes a moderated mediation model to investigate the underlying influence of process integration (PI), supply flexibility and product-related complexity on supply chain agility and the subsequent effect of supply chain agility on firm’s business...
