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Keywords: Product/brand positioning
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (3): 450–471.
Published: 03 June 2014
... of Statistics on China, 2013). A gender bias may be due to the recruitment process or to females being more interested in the topic than men. © Emerald Group Publishing Limited 2014 Market segmentation Consumer behaviour Chinese wine market Product/brand positioning Marketing is designed...
