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Keywords: Product attachment
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (8): 1758–1775.
Published: 01 February 2021
... of product attachment. Design/methodology/approach In total, three experiments were conducted to gather data. The assumed hypotheses were verified using analysis of variance (ANOVA) and bootstrap analysis. Findings Study 1 illustrated that loss-framed messages are more persuasive than gain-framed...
