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Keywords: Product development
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2008) 20 (4): 413–432.
Published: 03 October 2008
...Chittipa Ngamkroeckjoti; Mark Speece Purpose The purpose of this paper is to examine the use of environmental scanning (ES) in the new product development (NPD) process among small and medium enterprises (SMEs) in the Thai food processing industry. This study also shows that more extensive use...
