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Keywords: Product display
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1226–1241.
Published: 25 November 2019
.../methodology/approach Four experiments were performed to test the effect of AR-based product display on the consumer’s attitude and the underlying mechanism of the effect. Findings The results have demonstrated that self-referencing reality simulation mediates the effect of AR technology on consumers...
