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Keywords: Product identity symbol attributes
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2483–2501.
Published: 02 April 2024
... of appearance aesthetics (appearance: classical vs expressive) between-subjects design. Study 3 verified the moderating role of product identity-symbolic attributes through a 2 (product identity-symbolic attributes: non-identity-symbolic vs identity-symbolic attributes) × 2 (appearance: classical aesthetics vs...
