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Keywords: Product innovativeness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (5): 1105–1122.
Published: 22 September 2020
...Chonlatis Darawong Purpose This article aims to examine the impact of leadership styles on new product development (NPD) and how product innovativeness of NPD projects moderates this impact. The results reveal the implications of different product innovativeness for leaders of NPD projects...
