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Keywords: Product line
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (12): 3069–3090.
Published: 07 June 2023
... by such variables as product line breadth, product line depth, product type (star/non-star) and product price (high/low). The authors found that product line breadth and depth could reduce the positive impact of the densities of mega- and macro-streamer channels on luxury brand sales. For star products and high...
