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Keywords: Product line design
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Journal Articles
The strategic role of product line length flexibility in advancing supply chain resilience
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 25 November 2025
... disruption on product line design and the effect of product line length flexibility on the improvement of supply chain resilience. Design/methodology/approach A game-theoretical stylized model is developed and used to study a supply chain consisting of one manufacturer, one retailer, two raw material...
