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Keywords: Product matching rate
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–26.
Published: 11 September 2026
... and numerical validation across product matching rate, return handling cost, BOPS convenience and cross-selling profit. Findings BOPS return is more attractive for high-matching-rate products, low BOPS return handling costs, high BOPS convenience and stronger cross-selling profit. Under dual-channel returns...
Includes: Supplementary data
