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Keywords: Product performance
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1252–1268.
Published: 10 May 2019
...Jorge Vera-Martinez; Sidney Ornelas Purpose Product performance measurements have been used to explain other business performance variables. The purpose of this paper is to propose that, regarding Mexican consumers, the “comparison-based perceived attribute performance” (CAP) approach is a better...
