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Keywords: Product positioning
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Journal Articles
Chinese food retailers' positioning strategies and the influence on their buying behaviour
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Asia Pacific Journal of Marketing and Logistics (2010) 22 (2): 196–209.
Published: 30 March 2010
... of activities. The activities are listed in the Method section and in Table I . The implementation of such activities as manifested in the stores is considered as a positioning strategy in this study (Blankson and Kalafatis, 1999 ; Morschett et al., 2006). Food products Retailing Product...
