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Keywords: Product-evaluative cue
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (4): 796–812.
Published: 11 September 2017
... than many other product cues. Originality/value There are relatively few research studies have focussed on apparel consumer behaviour, and the salient impact of product-evaluative cues – particularly from a cross-national perspective. This study covers a wide array of important evaluative cues...
