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Keywords: Professions
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Journal Articles
Marketing meta‐narrative and its tenets: at odds with marketing’s realities?
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (1999) 11 (1): 3–15.
Published: 01 March 1999
... not enjoy the same status as those in law and accountancy, concluding that to convince others of the profession’s worth, the whole basis may need renovation. Marketing theory Professions © MCB UP Limited 1999 Marketing Meta-narrative and Its Tenets: At Odds With Marketing s Realities? Michael...
