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Keywords: Promotion effects
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Journal Articles
An investigation of the promotion effects of uncertain level discount: evidence from China
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 957–979.
Published: 26 March 2019
..., but also staple goods. With the widespread application of uncertain promotions, many studies have compared the effects of these with regular promotions (Lee and Qiu, 2009). Promotion effects can be divided into short- and long-term effects. Short-term effects mainly refer to the impact on consumers...
