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Keywords: Prosocial motivation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 287–305.
Published: 29 April 2021
...Chuong Hong Pham; Hung Vu Nguyen; Mai Thi Thu Le; Long Thanh Do; Phuong Thi Tung Nguyen Purpose This paper employed the self-determination theory (SDT) to examine the synergistic impacts of intrinsic, extrinsic and prosocial motivations in promoting sustained pro-environmental consumption...
