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Keywords: Psychological capital
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (9): 1918–1933.
Published: 08 February 2021
...Xiaoyan Wang; Ping Li; Yi Zheng; Ling (Alice) Jiang; Zhilin Yang Purpose Drawing on conservation of resources (COR) theory and the motivation-opportunity-ability (MOA) framework, this study examines how salespersons' self-monitoring and psychological capital influence sales performance. Design...
