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Keywords: Psychological connectedness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (4): 1077–1092.
Published: 06 August 2025
... the concept of psychological connectedness as a framework for understanding indulgence and offers a theoretical basis for developing preventive strategies to reduce indulgent behavior. Design/methodology/approach Drawing on secondary data and three laboratory experiments, this paper investigates how...
