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Keywords: Public sentiment oscillations
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–21.
Published: 01 September 2026
...Jidi Zhao; Wanglai Li; Huizhang Shen Purpose This study investigates how public sentiment oscillations induced by live-stream influencers shape demand fluctuations and affect supply chain decisions under different information structures. Design/methodology/approach Drawing on live-streaming...
Includes: Supplementary data
