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Keywords: Purchase intention
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1303–1323.
Published: 05 October 2021
... value and social value) have a significant and positive effect on customer engagement, which further leads to purchase intention. Originality/value In view of fact that there is a big difference between luxury goods and nonluxury goods, yet the existing literature rarely distinguishes between luxury...
