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Keywords: Purchase decision-making
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (1): 174–197.
Published: 25 February 2022
... Licensed re-use rights only Aviation industry Purchase decision-making Modeling Quantitative research Fuzzy AHP Qualitative research Given the interconnectedness of the global economy and the increasing mobility of citizens around the world, the aviation industry has witnessed...
