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Keywords: Pure e-tailing
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 347–369.
Published: 10 April 2017
...Nikunj Kumar Jain; Hasmukh Gajjar; Bhavin J. Shah; Ashish Sadh Purpose The purpose of this paper is to understand the dimensions of the e-fulfillment process and its influence on customers in pure e-tailing; to classify the pertinent literature that has evolved over time addressing relevant...
