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Keywords: Push–pull–mooring
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 2048–2074.
Published: 03 December 2024
... the adoption intention. Design/methodology/approach The current study develops a model by integrating the unified theory of acceptance and use of technology (UTAUT) and the push–pull–mooring (PPM) theory of switching behaviour. It amends the same by including financial literacy, financial inclusion...
