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Keywords: Qualitative research
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 2978–3006.
Published: 15 May 2024
... Consumer behavior Innovation adoption behavior Qualitative research Structural equation modeling The worldwide marketplace has undergone continuous and accelerating transformation because of the COVID-19 pandemic, including changes in consumer technology adoption (Arora et al., 2021...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (1): 174–197.
Published: 25 February 2022
... Licensed re-use rights only Aviation industry Purchase decision-making Modeling Quantitative research Fuzzy AHP Qualitative research Given the interconnectedness of the global economy and the increasing mobility of citizens around the world, the aviation industry has witnessed...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (1994) 6 (1-2): 63–80.
Published: 01 January 1994
...Lyndall McCormack.; Cathy Neal; John L. Triplett The paper discusses how the use of qualitative research can enrich an organisation's understanding of service quality. A Queensland state government organisation currently using SERVQUAL to measure service quality has adopted a combined qualitative...
