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Keywords: Quality risk
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (8): 2330–2349.
Published: 22 September 2025
...Pei-Ju Wu; Weiling Cheng; Mark Goh Purpose Cognitive bias is highly likely to have an impact on quality risk, a critical factor in supplier management. Manufacturers can reduce such risk by adopting a stakeholder perspective during their reviews of how their suppliers perform. However...
