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Keywords: Quantitative research
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (6): 1608–1626.
Published: 11 November 2024
... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing agility Sensemaking Government interventions Healthcare Quantitative research Furthermore, pharmacies are increasingly digitizing, and MA facilitates digitization, with digitization leading...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (1): 174–197.
Published: 25 February 2022
... Licensed re-use rights only Aviation industry Purchase decision-making Modeling Quantitative research Fuzzy AHP Qualitative research Given the interconnectedness of the global economy and the increasing mobility of citizens around the world, the aviation industry has witnessed...
