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Keywords: Quick commerce
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–31.
Published: 17 July 2026
...Nikhil Ghag; Harshad Sonar; Bishal Dey Sarkar; Isha Sharma Purpose The rapid growth of quick commerce (q-commerce) is reshaping urban retail logistics by transforming consumer purchasing behavior, delivery expectations, and distribution structures. While prior research has largely emphasized...
