...Johra Kayeser Fatima; Mohammed Abdur Razzaque Purpose – The purpose of this paper is to report antecedent roles of competence, contractual and goodwill trust on rapport and satisfaction in banking services in a developing country context. The study also identifies the mediating influence...

...Johra Kayeser Fatima; Mohammed Abdur Razzaque Purpose – The study investigates different roles (antecedent, mediator and moderator roles) of customer involvement in rapport and satisfaction. It is also designed to reveal the comparative impact of three types of relational benefits (confidential...