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Keywords: Re-targeting
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 878–898.
Published: 07 November 2023
...Denni Arli Purpose Online advertising becomes an essential tool to reach the target audience. One of the most widely used strategies is re-targeting. Firstly, this study explores the impact of ethics, privacy and ads' perceived benefits (ad effectiveness and ad relevance) on consumers' attitudes...
