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Keywords: Ready-to-drink (RTD)
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (3): 384–395.
Published: 13 June 2016
...Edward Shih-Tse Wang; Jia-Rong Yu Purpose – Ready-to-drink (RTD) tea beverages are widely consumed worldwide and play a prominent role in people’s daily lives, yet few studies have investigated the motivation of RTD tea beverage consumers as well as their underlying attitudes and desires...
