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Keywords: Recession
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Journal Articles
Strategic marketing in times of recession versus growth: New Zealand manufacturers
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2015) 27 (4): 600–627.
Published: 14 September 2015
...Roger Brooksbank; Zahed Subhan; Ronald Garland; Scott Rader Purpose – On the basis of lessons gleaned from previous research into successful strategic marketing practices in times of both recession and growth, and in the face of an ongoing post-global financial crisis “hangover” characterised...
