... the impact of business ethics and etiquette on inter-firm trust, commitment, and reciprocity at different business lifecycles. Design/methodology/approach A total of 3,860 responses from 92 countries were collected via an online survey. Through confirmatory factor analyses, two distinct business ethics...

.... Originality/value First, this is the first study employing the reciprocity theory to theorize the conceptual framework of the governance antecedents of cooperation commitment and operations excellence effect. Second, the study highlights how the research framework can enrich the reciprocity theory...