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Keywords: Reciprocity norm
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 3155–3177.
Published: 31 May 2024
... and identification on customer value co-creation behaviors and further explores how the reciprocity norm moderates these relationships. Design/methodology/approach Our research data were collected from users across multiple brand communities, totaling 481 survey responses. Structural equation modeling...
